Detailed information on Allstate's Community Involvement Programs and Initiatives

Community Performance
Bring Out the Good

Empowerment. Social Impact. Caring. Allstate is a force for good. By forming strong relationships in the communities where we work and live, Allstate creates shared value for consumers and the company.

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Allstate is proud to be a partner in building communities across the country, through our agency owners, employees and The Allstate Foundation—at the local, regional and national levels.

Agency Owners & Small Business

Our presence in the areas where we live and work is elevated through the efforts of our more than 10,360 agency owners, financial specialists, as well as a broad network of Allstate independent agents. We believe supporting small business ownership boosts community prosperity and helps us fulfill our promise to be trusted partners for our customers, who seek out Allstate in times of need and uncertainty.

We consider our efforts to create and grow small businesses to be central to the success of Allstate, and we are proud to offer entrepreneurs one of the most rewarding small business opportunities in the country. Those who choose Allstate share a common purpose—to help prepare and protect customers from life’s uncertainties. They recognize the unique benefit that only Allstate offers: they own equity in their book of business and have the ability to sell their business or pass ownership to a family member. Allstate agency owners also have the backing and support of an 86-year-old company with one of the most recognized brands. It is the local perspective, expertise and leadership that differentiates Allstate. Our agency owners and financial specialists are part of the fabric of their communities and are committed to helping customers live a good life every day.

To help our agency owners thrive in today’s market, we provide knowledge, skills, tools, and a credible brand reputation.

Ongoing education:
Our best-in-class education tools and resources help agency owners and financial specialists understand the products and services they can offer customers. We also support them as small business owners through programs like virtual mentorships, best-practice sharing and interactive workshops. Over 90 percent of our education is done virtually, with satisfaction levels above 90 percent.
Field Sales Leaders:
Agency owners and financial specialist receive one-on-one support from a local, dedicated consultant, who can help them build a successful agency or financial practice
Dedicated teams:
The Allstate Customer Contact Centers serve as an extension of our agency locations and are available to provide customer assistance 24/7. A team of claims advocates are also available to agency owners so they may assist customers through the claims process.
Marketing / advertising:
Agency owners can count on the support of Allstate’s multimillion-dollar national advertising campaigns to raise awareness with prospective customers of the products and services Allstate provides. They also have access to customizable local marketing and advertising materials—including brochures, mailers and emails—and a personalized web page and social media entities, such as Facebook and Twitter.
We offer a variety of ways to help agency owners establish their brand locally—signage to furnishings to interior design experience—to enhance the customer experience and present agencies in a professional manner.
Staffing support:
We offer agency owners a wide range of programs and resources to support them in attracting, retaining and developing their own employees. By providing agency owners with resources like effective agency staff recruiting materials and staff award and recognition programs, we enable their success as small business owners and insurance agents.

Because agency owners are independent contractors who run their own businesses, they are not included in our annual VOICE employee engagement survey. We do conduct an annual Agency Relationship Survey each fall. The results offer insight into the engagement, satisfaction, challenges and concerns of agency owners, financial specialists and independent agents. It identifies actionable opportunities to build or amplify Allstate’s relationship with the agency force.

Despite challenges trending within the insurance industry—such as an increase in the frequency and severity of auto claims—the 2016 ARS illustrates that agency owners are proud to represent Allstate (72 percent favorable). In particular, the support they receive from Allstate’s claims and field sales leaders were given the most positive scores.

We also keep a regular pulse on the needs and concerns of our small business owners through regional meetings / town halls, annual meetings, and through quarterly sessions with national and regional advisory boards. By doing so, we not only protect our connection to the market, but we position Allstate to better understand and support the needs of all small businesses.

Small Business Barometer

The Allstate / USA Today Small Business Barometer is a tool for influencing the country’s discussion about the current state of small businesses, and increasing awareness about how industry indicators—labor, capital, commodities, technology and more—influence the business climate. The Small Business Barometer combines a national survey of small business owners with federal data to yield eight key indicators and an overall profile measure. The eight indicators are: capital, commodities, customers, innovation, technology, labor, optimism and regulations. In 2016, the survey placed an additional focus on minority business owners, and in 2017 the additional focus was on veteran-owned businesses.

 Small Business Connection

Allstate is one of six of the nation’s most recognized brands, who partnered together to form Small Business Connection—an open access web portal that features valuable information and thought leadership to assist with many aspects of running a small business. This website provides small business owners with access to a broad base of knowledge and advice by providing specific insurance, legal, financial, technology, employee benefits, online marketing and office insights in one place.


We know that giving back to the communities where they live and work is important to many Allstate agency owners, financial specialists and employees. We want to help them discover and follow their passions, and offer several different ways to help them get involved. Allstaters “bring out the good” by contributing time and talent to a variety of organizations through Allstate’s Helping Hands corporate volunteer program. Since 1976, the Allstate Helping Hands volunteer program has given Allstate agency owners and employees across the country the chance to give back by getting their hands dirty. Our passion for giving back shows year-round—but once a year we rally together during Allstate’s annual service campaign to make an incredible impact on our communities. We dedicate a whole month to offering our communities and customers a helping hand. Beginning as Give Back Day in 2009, expanding to the Allstate Week of Service in 2012, and growing to Allstate Bring Out the Good Month in 2015, Allstaters volunteer in droves every April.

In 2016, we celebrated 40 years of Helping Hands in the community, and our employees and agency owners donated at least 230,000 hours of community service.

Local Presence Community Engagement Programs

We help position agency owners as local leaders by providing programs and resources for issues we know matter to them and their communities. These turnkey programs focus on engagement opportunities around youth empowerment, financially empowering victims of domestic violence, volunteerism, safe driving and disaster preparedness.

In 2016, nearly 8,000 agency owners engaged with local presence programming. In addition, agency owners reported a 72 percent satisfaction rate with the effectiveness of the tools, resources and programs that Allstate offers them to build their local presence—one of the highest scoring questions and greatest positive year-over-year increases on the Agency Relationship Survey.

Helping Hands Grants from The Allstate Foundation

To support and boost the impact of the involvement of our agency owners, financial specialists and employees, The Allstate Foundation provides Helping Hands grants to nonprofit or municipal organizations where they volunteer at least four hours. In 2015, The Allstate Foundation set a goal to engage 50 percent of agencies with a Helping Hands grant by year-end 2017. In 2016, we achieved our mid-point goal of 30 percent of offices earning at least one grant for a local nonprofit organization in recognition of their community service.

Strengthening Nonprofit Community

We believe Allstaters drive strong positive change by contributing their time and talent at every level of organizations in their communities. Through our Allstate Officer Nonprofit Board Program, we help our officers join the boards of nonprofits whose missions advance our strategic social impact areas. By participating in this program, Allstate leaders expand their networks, gain valuable leadership experience and give back to the community. In 2016, 76 of our officers served on the boards of 84 organizations. This represents an 8.5 percent increase compared to 2015 active involvement.

Allstate Fellows is a skills-based volunteer initiative investing in the professional development of our employees while addressing nonprofits’ critical needs, like financial management and human resources.

Corporate Giving

The 2016 Allstate Giving Campaign raised $7.1 million from Allstate employees, agency owners and agency staff contributions, up from $6.48 million the prior year.

For every dollar donated by Allstaters, the company provides a 15-cent match. For every dollar donated, Allstate also donates five cents to local United Way organizations across the country.

The Allstate Foundation Programs

Established in 1952, The Allstate Foundation is an independent, charitable organization made possible by subsidiaries of The Allstate Corporation. Through partnerships with nonprofit organizations across the country, The Allstate Foundation brings the relationships, reputation and resources of Allstate to support innovative and lasting solutions that enhance people’s well-being and prosperity.

The Allstate Foundation is fully funded by donations from Allstate. It invests nationally, in Allstate’s 14 regions and in the local communities where we live and work. Allstate’s corporate support and The Allstate Foundation strategically align to focus on key issues enabling us to drive social change:

Purple Purse:
Breaks the cycle of domestic violence through financial empowerment.
Good Starts Young:
Inspires the next generation to gain social emotional skills and engage in service.
Greater Good:
Helps close the nonprofit leadership gap, as organizations face severe lack of resources and ability to strengthen leadership skills.

Purple Purse: Empowering Survivors of Domestic Violence

Domestic violence is at an epidemic level in this country. One in four women will experience domestic violence in her lifetime—that’s more than breast, ovarian and lung cancer combined. While most people think only of physical abuse when they consider domestic violence, financial abuse occurs in 99 percent of all cases. It’s an invisible weapon that keeps victims trapped in abusive relationships.

Twelve years ago, we started Allstate Foundation Purple Purse to create long-term safety and security for survivors by empowering them financially. We were one of the first major corporations to address domestic violence and to focus on the role of financial abuse. Our work brings financial abuse out of the shadows and uses financial empowerment to break the cycle of domestic violence.

We are building a national movement of supporters who stand up against domestic violence and financial abuse, while providing survivors with access to the financial education and tools they need to stay safe and stand on their own.

Purple Purse incorporates all our domestic violence programs, including direct services, thought leadership and public awareness and engagement activities. In so doing, The Allstate Foundation has provided assistance to more than one million survivors.

Since 2005, The Allstate Foundation has invested more than $55 million, including the funds raised during Purple Purse Challenge—held annually since 2014—to end domestic violence.

The Purple Purse Challenge

The Purple Purse Challenge: Igniting Fundraising for Domestic Violence Organizations

Providing Free Financial Management Curriculum for Survivors

The Allstate Foundation Purple Purse Moving Ahead Through Financial Management curriculum, developed in partnership with the National Network to End Domestic Violence, covers various financial topics, including budgeting and fixing financial history, and is specific to domestic violence and financial abuse survivors. The curriculum was tested and validated by Rutgers University’s School of Social Work and is available online at no cost. It is currently used by organizations in all 50 states.

Supporting State and Regional Domestic Violence Coalitions and Services

The Purple Purse Moving Ahead Grant Program provides grants to state-level coalitions with a focus on ending domestic violence through economic empowerment of survivors. In 2016, The Allstate Foundation awarded more than $1 million to state domestic violence coalitions through grants ranging from $45,000 to $75,000 to continue or develop best practices in financial empowerment for domestic violence survivors. Similarly, The Allstate Foundation Purple Purse Regional Grant Program offers funding for local financial empowerment services. For a state coalition or local nonprofit to receive a grant, it must address one of Purple Purse’s four focus areas: financial literacy, microloans and Individual Development Accounts, job readiness and job training or microenterprise.

Training Domestic Violence Counselors

More than 8,600 domestic violence service providers have been trained to deliver our curriculum to survivors at 1,600 nonprofits. In 2016, the 12th annual Allstate Foundation and NNEDV Financial Empowerment Symposium was converted into a State Expansion Training program exclusively for new state partners. In addition to learning how to use our curriculum and asset-building resources, the advocates learned best practices from leaders at two of our most successful, long-term partner coalitions: Kentucky and Texas.

Greater Good: Nonprofit Leadership Development

Greater Good Nonprofit Leaders Program Participation

Nonprofits are the lifeblood of our society. They provide crucial, often lifesaving services that make our communities stronger, safer and more vibrant. Yet the lack of effective leadership keeps many nonprofits from fulfilling their critical missions to empower individuals or solve vexing social issues. To strengthen nonprofit leadership, The Allstate Foundation partnered with Northwestern University and its Kellogg School of Management’s Center for Nonprofit Management in 2014 to launch our Greater Good Nonprofit Leaders Program. Designed to develop high-potential leaders at midsized nonprofit organizations, the program lasts for one year and includes one-on-one executive coaching and four academic sessions. The Allstate Foundation covers all program costs, including participant travel expenses.

Click here to learn more about the Greater Good Nonprofit Leaders Program.

Good Starts Young: Youth Empowerment

The Allstate Foundation’s Good Starts Young initiative is about preparing youth for the future. Young people growing up today face a more complex, economically challenging and globally connected world than ever before. Therefore, this initiative has an extraordinary return on investment. Good Starts Young helps young people thrive not just as students, but also as leaders, dreamers, entrepreneurs and citizens. It empowers youth to reach their full potential, serve causes greater than themselves and make the world a better place.

Good Starts Young is based on research that demonstrates well-designed, well-implemented, teacher-taught social and emotional learning programs can promote students’ social-emotional development, behavior and academic performance. That’s why social emotional learning is at the core of Good Starts Young. It’s why we partner with nonprofit organizations like Facing History and Ourselves, Junior Achievement and Peace First and WE.

The Allstate Foundation is the national co-title sponsor of WE, a nonprofit organization that offers programs to broaden students’ understanding of social issues and help them determine how to take action. Through WE, The Allstate Foundation supports the WE Schools classroom-based curriculum WE Volunteer NOW to rally kids to do good, and provide grants for youth-led volunteer projects.

To read more about The Allstate Foundation’s impact, Click here.

Good Starts Young Program Participation